Come celebrate World Land Rover Day 30th April 2018 with Land Rover with an online broadcast. It stars the people who helped create the world’s most-loved 4x4s and Land Rover’s pioneering technologies, from its Series Land Rover and Defender origins, to the introduction of the Range Rover in 1970 and Discovery in 1989.
The Spectacular 250m wide Defender outline was drawn in the snow at 2,700m in the French Alps to mark its 70th Anniversary. Artist Simon Beck walked out into sub-zero temperature to recreate the Wilks brothers’ first sketch of the original Land Rover shape drawn in the sand of Red Wharf Bay, Anglesey. The first Land Rover was shown to the world at the 1948 Amsterdam Motor Show.
The forward-thinking design was eventually christened the ‘Land Rover’; the outline of which we now recognise as the Defender. Those first sand sketches went on to create one of the most iconic vehicles in the world and ultimately led to the creation a company that has become the most famous 4×4 manufacturer on the planet!
Artist Simon Beck said “Making my snow art requires endurance, accuracy and strength – all attributes shared with the Defender. Its iconic shape is so simple and recognised across the world; this must be the most recognisable piece of art I’ve ever made.”
Prof Dr Ralf Speth, KLR CEO: “Land Rover is an iconic brand around the world and the outline of the Defender is instantly recognisable. To reach the landmark of 70 years is truly special and we will mark it with a year of celebrations that represents Land Rover’s ‘Above and Beyond’ spirit and honours the people behind the world’s favourite SUVs.”
30th April 2018
To watch the broadcast and take part in the celebrations, go to www.youtube.com/landrover at 3:00PM EDT and use the hashtag #LandRover70Years
Take a look the incredible Land Rover Timeline…
What does the future hold for Land Rover?
From 2020 all new Jaguar Land Rover vehicles will be electrified, giving their customers even more choice. They plan to introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer ultra-clean petrol and diesel engines. Exciting times!