Do you fancy a self drive Land Rover?

In the not too distant future, Jaguar Land Rover aim is to sell you a Land Rover that’ll be able to drive itself off-road. That’s right – off road! The CORTEX project as it is called is a world-first that looks to take driverless cars out of their comfort zone and onto the harsher ground. Land Rover is testing these project vehicles in all weathers and surface conditions, such as dirt, snow, ice and fog.

‘CORTEX’ is a collaboration funded project between the government and industry. This project came about a few months ago to further develop self-drive cars in the UK.

Part of this project involves engineering a combination of acoustic data, video data, radar, light detection and distance sensing all in real-time. It basically gives the car the fullest picture of its surroundings that’ll help say, when you’re halfway up a mountain.

CORTEX helps develop the technology through algorithm development, sensor optimisation and physical testing on off-road tracks in the UK. There is no word on when the technology will be ready but it is aiming to offer Level 4 and Level 5 automation on any terrain.

This future vision is costing Jaguar Land Rover around £3.7m. “Self-driving is an inevitability for the automotive industry,” explains JLR’s connected and autonomous vehicle research manager Chris Holmes. “CORTEX gives us the opportunity to work with some fantastic partners whose expertise will help us realise this vision in the near future and ensuring that our autonomous offering is the most enjoyable, capable and safe is what drives us to explore the boundaries of innovation”..”

Jaguar Land Rover’s take on self-driving will cover the spectrum of automation from semi-autonomous to the full, with a mind to make a self-driving car viable in the widest range of real-life, on and off-road driving environments and weather.

Here at JGS4x4, we don’t think it will be long before you simply shout ‘TOP OF THE MOUNTAIN PLEASE’ at your voice activated sat nav, and relax with a cup of tea as the car handles everything…if you are brave enough!

For all your Land Rover parts & accessories go to JGS4X4

Posted in News
2 comments on “Do you fancy a self drive Land Rover?
  1. Sheldon says:

    Interesting but not for me thanks, I like to be in control not some glitchy computer! No thanks.

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