Land Rover has announced they have won a legal battle regarding the similarity between the Evoque and the Chinese-made LandWind X7. Land Rover originally raised a case of copyright infringement in 2016. Until recently, the Chinese firm has sold the SUV. However, it does cleary resemblances the Range Rover Evoque! Named the LandWind X7, this has now been taken off the market.
The Beijing Chaoyang District Court ruled that the LandWind X7’s similarity to the Range Rover Evoque has caused widespread consumer confusion. They outlined five major design aspects which the Chinese car plagiarised from the British car. These include its basic silhouette, its roofline, its headlights and the near-identical body creases down the car’s flanks.
Jiangling has been ordered to withdraw all LandWind X7s from the market and pay compensation to JLR.
Keith Benjamin, JLR’s Global Legal Director, commented on the outcome, stating:
“We welcome this decision of the Beijing court, which further strengthens our confidence in investing in China.
“This ruling is a clear sign of the law being implemented appropriately to protect consumers and uphold their rights so that they are not confused or misled, whilst protecting business investment in design and innovation.”
At the launch of the updated 2018 Range Rover, the firm’s design boss, Gerry McGovern, said the company was “wary of showing new concepts” because of such incidents.
McGovern was concerned that the design of a forthcoming car could be copied from the concept before Land Rover could launch the production version. Shortly after the new Range Rover’s launch, the British firm filed updated copyright for the Evoque’s design and an unfair competition complaint against Jiangling Motors.
“The success of Jaguar Land Rover is based partly on its unique design and engineering attributes, which we believe are worth protecting across all markets,” said a further JLR spokesperson.
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