Land Rover’s one-off Country Pursuits Discovery

Land Rover have developed a one-off Discovery designed to be more countrified than ever before. Jaguar Land Rover’s Special Vehicle Operations (SVO) division have developed the Country Pursuits Concept Discovery.

This is primarily aimed at estate managers and for conservation duties, but also those who enjoy sporting activities in the countryside. This one-off design with most likely to come into production in the future.

On the outside the Country Pursuits looks more rural than ever thanks to 19-inch alloys shod with chunky mud-terrain 255/55R19 Goodyear Wrangler Duratrac tyres, and Aintree Green Paint with a grey contrasting roof.  It is based on a Discovery HSE Luxury 3.0-litre TD6, inside there’s the usual rear seat entertainment package and climate seats trimmed in Ebony leather, but it’s in the back where Country Pursuits becomes more bespoke.

The usual third row of seats are removed and the space is replaced with an Ebony veneered cabinet for four guns; two lower drawers are for gun cartridges and accessories and a divider. The remaining space is intended for two dogs or for hanging game!

Land Rover Special Vehicle Operations built the car following customer enquiries for this type of Discovery. So far, just one car has been built and Land Rover will spend the winter marketing the car to potential buyers and gauge their reactions. Full production is likely with models potential costing around £80,000 for the top spec HSE Luxury version, or for around £5,000, the modifications could be made to a lesser model or an existing customer car.

Would you buy the Land Rover Discovery Country Pursuits if it made production? Is this the perfect shooting accessory?

Posted in News
2 comments on “Land Rover’s one-off Country Pursuits Discovery
  1. Adam Wormleighton says:


    I am way ahead of Land Rover!

    I have a Discovery 3 HSE (You guys did the gearbox flush for me) and it’s fully prepped for country pursuits, I use it all the time for shooting. It is already shod with Goodyear Wrangler Duratrac tyres on 19″ Range Rover alloys (in Tech Grey finish), all the seats have fully fitted Custom Covers, the boot is lined the same, full rubber mats throughout, a home made dog box in the bot allowing guns to be placed underneath dogs, along with cartridges, shooting stick, wet clothes, and a dog guard with divider. It certainly didn’t cost me £5000 to put all this together, more like £500 for the interior stuff and £500 for the tyres. (The car was featured in LRO in the October issue, P87).

    The problem I see with their gun box is you probably have to break them down to fit them in that space, which when you’re out shooting is a total pain, and you’d never do it. Mine slide diagonally across the boot floor under the dogs so they fit in the slips. It’s the same issue with the old LR fitted gun boxes they used to offer for Range Rovers, you had to take them apart.

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