Jaguar Land Rover have announced they will temporarily scale back the output of the Discovery Sport and Range Rover Evoque models later this year. It is reported the global sales had hit a record in 2017, but that the UK market was “tough”.
Vehicle makers have blamed the Brexit confusion and a hike in diesel taxation for a general fall in UK car sales. The two Land Rover models are made at the company’s Halewood plant on Merseyside. JLR will be reducing their production in the later part of 2018. Unfortunately the car industry faces a range of challenges and they are hitting consumer confidence.
With the ongoing uncertainty surrounding Brexit being felt by customers in the UK, the demand for new cars is down 5.7%. Add to this, concern around the future of petrol and diesel engines, and general global economic and political uncertainty it’s clear to see why industry is seeing an impact on car sales.
JLR regularly review production schedules to ensure the market demand is “balanced”. The Range Rover Evoque has been made at Halewood since 2011 and Discovery Sport since 2014. Volumes have remained at peak levels since that time, allowing JLR to maintain what was initially a three-shift pattern. These changes to their operating patterns are temporary and they state it is sensible business practice.
Land Rover is a very strong and important brand in the UK, and has been around since 1948. Lets hope the car market settles down and Britian’s biggest car manufacturer, Jaguar Land Rover remain one of the strongest brands in the UK!