CEO Ralf Speth recently said the new Defender was facing an “exceptionally high bar”.
We were aware that the continuation of the Defender would not be an easy launch. Every vehicle launch is difficult. But a successor to an icon faces an exceptionally high bar,
The a new Defender has to be geared to its community of fans. It is better to take a hiatus so the new product has the right substance, specifications, and characteristics. That’s what it will have.
The original Defender went out of production early in 2016, while the new-generation model is set to be revealed later in 2019. JLR is expected to see “strong demand” in the first year. Speth admitted he would have preferred to launch a new one immediately and seamlessly.
Land Rover promised the new model would bring an “unparalleled breadth of capability and new levels of comfort and driveability” to the Defender family.