The Spotlight Series – RANGE ROVER VELAR

A big development for Land Rover this year when they launched the brand new Range Rover Velar on 1st March 2017. This new addition to the Range Rover family went down a treat, especially in regards to the spectacular unveiling, in true Land Rover style. The latest addition to the bunch sits perfectly between the Range Rover Evoque and the Range Rover Sport. Shifting the tone for the future of the Land Rover, the Velar exceeds expectations. Reaffirming once again that Land Rover holds its position as the World’s leading SUV brand.

Land Rover – above and beyond…and that is exactly what they have done. Their drive to strive for customer happiness has left this new model refined and ready for whatever life throws its way. Prepared for every occasion, every type of terrain, the Velar uses unique, sustainable materials, along with advanced engineering.

The brand new, unseen, unheard of Range Rover Velar was created with the vision of an elegant simplicity with a visually reproductive approach, and the pioneering consumer technology was the certification of this new model. We also cannot get enough of the name, with its origin dating back to the first ever Range Rover prototypes in the sixties.

The Grand Unveiling

When we heard the news that Land Rover were bringing out a new Range Rover, we knew the unveiling would be big…but we didn’t expect this.

The Range Rover Velar’s big reveal happened in Paris, not just on the streets of Paris, but the rooftops. In the heart of Paris, the latest member of the Range Rover was revealed in a big way, after being craned onto the seventh floor rooftop terrace of the city’s famous Haussmann building, BVH Maria’s Rue De Rivioli. The brand new Velar sat elegantly against the skyline of the beautiful French capital. This piece of modern elegance shone across the night sky of the city, and definitely left many people stunned.

If the one unveiling wasn’t enough, the official global reveal happened here for the first time in the UK. The Design Museum London were proud to take part in this premiere, with the Velar being the first ever vehicle launched there too. The new Land Rover product was simultaneously shown for one night only in a pop-up display on Kensington High Street, West London, alongside the Range Rover Evoque, Range Rover Sport and Range Rover. World renowned photographer Gary Bryan was also on site to capture a Velar photographic exhibition, with these shots being displayed on Land Rover’s Instagram channel: @landrover
What do you think of the latest addition to the Land Rover family?


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